A video distributed by the Emirates Wildlife Society – The World Wildlife Fund brings the concept of the Ecological Footprint to life, with a highly creative approach using animated newspaper cutouts that shows the effects of excessive consumption of resources. Although created to highlight the United Arab Emirates, which has one of the highest ecological footprints in the world, with 57% being generated by households, the messaging in the video illustrates the powerful impact of individuals making conscious choices in consumption.

Read here about the initiatives that the United Arab Emirates are working on in order to decrease their ecological footprint.